beauty brands that work with micro influencers
CeraVe became one of the most mentioned skincare brands amongst Gen-Z due to its organic partnership with skinfluencer extraordinaire Hyram Yarbro. They focus on finding the right brand for influencers while as being an influencer themselves. Based on your pre-set influencer campaign goals, it is critical to also assess other key factors of success when you are reporting. This may include how your products work on different faces, skin types, and much more. Their presence brings visibility and a stronger connection with their fans and brand ambassadors. Connecting brands with all types of influencers across multiple social media platforms. It hit five million views in the first 24 hours, and the brand hashtags #UrbanSkinRx and #UrbanRx racked up 30 million views in one week. ... Celebrity Influencers, Macro Influencers, and Micro Influencers. Mid-tier influencers: 50,000 – 500,000 followers. Today, more and more brands in this industry are collaborating with beauty micro-influencers (between 5,000 and 100,000 followers on social networks), as they are highly appreciated prescribers by Internet users. Connecting brands with the best beauty & fashion influencers to generate sales and clout. Find Sponsorships from leading Fashion Brands for You to Promote on Social Media! For instance, social media sites, as well as blogs help convey the story of your products easily. So far, in 2020, beauty, fashion and hospitality brands have implemented a variety of impressive macro-influencer strategies. Beauty Influencers Huda Kattan / @hudabeauty. Working with beauty influencers is a marketing technique that is nowadays anchored in the strategies of all the brands in this sector. And while you may not realize it, beauty and fashion brands heavily rely on us to do so. Below are the types of influencers who can become a good match for beauty brands. Huda Kattan / Huda Beauty Glow Coco Hydrating Mist. Fashion. Rather than showing products exclusively on models, brands can help build trust by showing products on micro-influencers who are already are familiar to a segment of a brand’s followers. However, one trend that you should keep up with in influencer marketing is the presence of micro-influencers . Our influencer categories include Beauty, Women's Fashion, Mommy, Menswear, Lifestyle, Food, Travel & many more! How ‘Micro-Influencers’ Can Work with Top Beauty Brands P1: with Nur of NurberXO: Beauty and the Vlog Podcast 78 Be sure to check out my FREE eBook : How to Create Impactful Content During COVID-19 Pandemic ! More than 700 million people worldwide use Instagram every month. With Huda Beauty being the juggernaut brand it is, it’s hard to remember that it started out as an influencer brand, too. Kairos Media is a full-service digital communications agency with content creation, influencer strategy, and media buying at the heart of what they do. In 2016, for example, the industry was expected to earn more than $62 billion in revenue. Small brands can get tuned in by following big name influencers – and seeing who the hard-hitters are following and engaging with! Influencers with big audiences don’t necessarily translate to sales. Our Influencer Community Over 30,000 Influencers use BrandBacker to receive new opportunities. Often times, you can see influencers working with them who have less than 10K followers. With all that in mind, we should take a further look at the 11 beauty brands you should take example on for your influencer marketing strategy. They are the ones sending free product to Instagram influencers/small blogs. These numbers highlight the fact that beauty brands depend heavily on micro-influencers in their marketing strategy. #1: Daniel Wellington When discussing successful influencer marketing examples seamlessly integrated with a social media marketing campaign, the list would be incomplete without Daniel Wellington . Micro-influencers: 10,000 – 50,000 followers. Influencer marketing is at one of its highest peaks in the digital beauty world, with many influencers now launching their own beauty brands and products. Influencer Marketing Examples from the Top Brands Let’s take a look at the best examples from brands that nailed their influencer marketing campaigns. At this point in time, the power of the fashion influencer is a vital form of brand marketing. 46% of professionals believed Micro Influencers are the most effective tier of influence for their brands. For example, popular beauty brand @NYXCosmetics successfully uses relatable photos from influencers with fewer than 100k followers to promote products. Mirror, mirror on the wall… Beauty– a multi-billion dollar industry that keeps on growing. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. While Estée Lauder has been known to recruit ambassadors like Kendall Jenner, the brand has also worked with micro-influencers on YouTube and Instagram. GET PAID. Huda Kattan is a Dubai-based makeup artist who has a massive 22.5 million followers and is well-known for her approachable, easy-to-follow makeup tutorials. The most successful partnerships have been with micro-influencers as our brand is niche and not on the radar for the mega-influencers.