how to reach out to brands as a micro influencer

Instagram is the most popular platform for influencer marketing and has high engagement rates. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. Brand’s LinkedIn account – search for anyone under their PR dept. While a macro-influencer can reach more people, it’s likely that the micro-influencer will reach more of the right users. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. Why working with brands as a micro-influencer is great! The exception here would be to use it to ask them for the contact in charge of influencer collaborations. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! Step 1: Invest Time in Research. So you will get more engagement, more sales, and a higher ROI overall. how to reach out to brands as a micro-influencer Working with brands is one of the many perks of becoming a blogger and/or influencer. I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! Remember, though, you have to work to get to this position. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. Reach – micro influencers do have limited reach as they have smaller audiences. How to work with micro-influencers You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasn’t had much experience partnering with brands and you want to build a portfolio of your work. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you … Reaching out to brands go to their website and look for a press, contact, or about page. Wow! And finally you can apply to a campaign through an influencer platform. For blog sites – monthly views, Explain why you’d like to work with them and what you can offer (a blog post + 3 social media shares etc) and pitch any great ideas you have in mind – I’d love to create a post on “how to transition from winter into spring”, Include other top brands you have worked with or links to awesome posts you’ve created. This makes it necessary for brands to reach out to influencers on Instagram. With a couple of button clicks, brands can reach out to influencers to start the process. If you want to partner up with an influencer who is not in a category that would be typical for your brand, you’ll need to convince them why you want them in your campaign and how you think they can contribute. Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. Theme by 17th Avenue. BrandSnob. Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. Reach and accountability are two other aspects to consider when evaluating micro-influencers. ... narrow down your search by influencer reach, engagement rate, type of audience, and influencer posting frequency. Another great way to reach out to brands is through an influencer marketing platform! Brands are only interested in working with people who influence active audiences. Why working with brands as a micro-influencer is great! Of course, one of the easiest ways to pitch brands as a micro influencer is to get help from someone with experience. Reach and accountability are two other aspects to consider when evaluating micro-influencers. This trend has resulted in the rise of micro-influencers. Macro-influencer – More than 100,000 followers. All you have to do is learn how to pitch to brands as a micro-influencer. Your email address will not be published. The easiest way to reach out to brands is by messaging them on Instagram. There needs to be compatibility and synergy. Step 4: Reach Out to Your Influencers. Reaching out to them is the next important step. For this, you’ll need to work on your online research skills. Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. According to a poll on the Tomoson blog, 59% of marketers are … KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work with is like choosing the right partner. Yes, it’s true, bloggers...Read the Post I hope you found it helpful. So, they are constantly receiving messages from their fans and other brands. You’ve gotten to the good stuff. If you’re bigger than the brand and you’d be doing them a huge favor by doing a takeover, that’s where I would suggest charging for that. Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. Okay that was a long one! Labeling yourself as a micro influencer will often feel strange emerging from nano to micro influencer … Reach out to your micro-influencer: Make sure to follow and get in touch with this individual. This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. Pitch companies that collaborate with small influencers. Most marketers and entrepreneurs reach out to influencers via emails. Four years later and I’m still reaching out to brands! With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform. By collaborating with local brands, Maddie says she gets to be the most authentic. For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. Now that you have a list of potential candidates, it’s time to start reaching out to them! I would only do this if you have already followed the brand and engaged with their photos. BrandSnob is an Instagram influencer marketing platform that helps brands find and engage with influential Instagrammers. Maybe your following isn’t large enough or they just ran out of budget. THE PERFECT SKIN CARE LINE FOR BLEMISH PRONE SKIN. If you’re a small creator I think it’s a win-win because the brand is likely bigger than you so you get exposure and the brand gets free content created for them by someone who knows what they’re doing. If it’s an OOTD post and you’re wearing small studded earrings? Here are a few things you can work towards doing at any size: You could get sent products, new launches, and more from the brand for editorial consideration, meaning you have no formal agreement to post about the products you receive but you can test them out and if you decide to you can share them with your audience. Reaching Out To Influencers. For a micro-minute, I thought I could be a micro-influencer! Influencers will ignore messages from random brands, especially when they notice you didn’t put in any effort to check them out before contacting them. Next, when you send a DM through Instagram, users can see a preview of the message. If I can’t find any of those, I send my email to their info@domain.com and usually they direct me to their PR dept. Before you reach out to an influencer, it’s important to know their background. Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. Finding the right influencers for your Instagram campaign is only half the job. The main reason for this is the high ROI that you can get from it. Sometimes I get the question, “how big should my audience be before I reach out to a brand?” and the truth is that if you have 1,000 Instagram followers and quality content that is probably all you need to start working with brands. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email, check their Instagram bio or Facebook page for an email address, look for PR or marketing people on LinkedIn and try to connect with them or search for their email, join some blogging Facebook groups and build a network of other bloggers who might be able to swap contacts with you. If you’re looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. Register Today To Get Featured In Our Popular Roundups It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. Brands will have no interest in you if your only supporter is your mom, who feels obliged to lend her support to you. THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! Tag ALL the brands too! This influencer will essentially be an advocate and representative of your brand, so make sure the niche they speak to would build a connection between their followers and your business. Finally, Austen! Like and comment on others pictures but be genuine with your comments. While brands are trying to figure out the distinction between influencer levels, content creators themselves may wonder what is a micro influencer. Brand’s website under ‘contact us’ – any email that says brand collaborations/partnerships, digital marketing, public relations. Here are a few that I’ve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. When brands don’t have enough word-of-mouth marketing to be able to leverage user-generated content about them, they’re realizing that rather than creating the content themselves, they can simply reach out to micro influencers to do so on their behalf. They are the ones sending free product to Instagram influencers/small blogs. So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any company’s marketing and growth strategy. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. As a new blogger or micro influencer, don’t wait around for a brand to reach out, be a go-getter girl! 5. So, make sure that your brand is on-brand with their brand before reaching out. Before approaching the brand, do your research and ensure that the brand aligns with YOUR personal brand. Methods Of Reaching Out. At Afluencer, we help connect up-and-coming influencers with the right brands. If brand awareness is your goal, it will make more sense to work with a macro or mega influencer; Creativity – micro influencers create their best work when given some freedom. You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a … Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. Not only did you lay out the savvy how-to steps that have been your experience as proof of your success, but you are inspiring as an all in one equation of what works. Ask to circle back next quarter as budgets often reset then, If you are excited to work with a brand you could try working on a gifting project with them and then have the chance to wow them, Ask to switch the deliverables to something they can pay for. Find out who they are & how brands can market with them. Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. Direct Message via Instagram – Not professional at all but sometimes when I cannot find a single email, I’ll kindly ask if they have a PR email address they could direct me to. Fashion, Beauty and Lifestyle by Austen Tosone. The brand has to make sense with your personal brand because if it doesn’t, then the partnership won’t do well and you will come off as inauthentic to your audience. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. (To get their email addresses, just check out their social media profile bios!) We get it, influencer outreach can be challenging for brands. When posting always tag the brand in your pictures. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! If you want to stand out, you may need to use multiple platforms to reach out to them. Influencers are popular social media personalities. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. Helping you get a running start on building successful partnerships. So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. How I found brands that collaborate with micro influencers Blogging was and still is a hobby of mine. Guide: How To Reach Out To Influencers For Your Brand. ... Micro-influencer – 5,000 to 100,000 followers. When you reach out to a brand with a partnership idea DO NOT make it about you. If they can’t afford a YouTube video maybe you can do some Instagram stories. For example, emails can be more lengthy and detailed than DMs. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). Host giveaways with other influencers you know or within your niche. You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. I was excited to put together this complete guide walking you through what it’s like to work with brands as a micro-influencer whether you’ve been blogging for a few years or you’re just starting out. To begin your friendship, like, share, and comment on their posts. This is a way of you promoting yourself. Now more than ever brands are excited about working with micro and nano-influencers. A few things I’d do for brands that say they can’t pay you or can’t meet your rate: Ask for feedback! Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. They are kind of the middle man between influencers and brands. Be wary of gifting campaigns where you feel like you’re being taken advantage of. First, a brand could email you directly (make sure you add your email to your IG bio in the written description, not just with the email button as lots of brands search on desktop). An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. They can tag you for credit and you can build a relationship that way if they like your work. There’s much science to back up the point that engagement is far more important than likes, so try and look for influencers with an engaged audience. Need to work with micro influencers Instagram influencer marketing platform that helps brands find and with! ’ re wearing small studded earrings of influencer collaborations now more than ever brands are excited working. Some Instagram stories of an already well-respected industry voice well as capitalise on the planned KPIs a! Perks of becoming a blogger and/or influencer potential candidates, it’s time to start the process another great to... Their posts isn’t large enough or they just ran out of it, you have already followed brand... 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